Active Kids helps with the costs of getting school age kids into sport and active recreation.
By the Customer Experience Unit
The Customer Experience Unit supports customer initiatives through helping agencies understand customer needs to providing expert advice on implementation. This is a program we have supported.
Tackling overweight and obesity is important for the people of NSW but we know only 29 per cent of children are adequately active, and that 80 per cent of children who are well above a healthy weight will go on to become obese adults. We also know that sport can be expensive and some families weigh up the costs of enrolling kids into sport with other costs of living pressures.
What the NSW Government did
There is strong evidence that early childhood physical activity combined with healthy eating can help kids reach and maintain a healthy weight.
Active Kids is a $360 million government-funded, four-year program to help parents with the costs of getting their kids into sport. From 31 January 2018, parents, guardians and carers of school children have been able to apply for a $100 voucher to use for sport and fitness costs.
When designing Active Kids, we learnt that parents of school age kids are often very busy and want to access an easy-to-use and seamless process. Parents don’t want the application process to be onerous and time-consuming with difficult forms. The voucher was designed to be easily accessible through the Service NSW website and face-to-face if customers preferred.
What was achieved
As of 10 March 2020, over two million Active Kids vouchers have been redeemed for soccer, netball, rugby league, swimming lessons, dance class and many more active recreation activities. Over $200 million of support has flowed to approved providers to help them keep kids active and healthy. Customers are loving the Active Kids service with overall customer satisfaction tracking at 99.8 per cent.